‘Co-op Proud’ at NRECA RegionalsBy Steven Johnson | ECT Staff Writer Published: August 9th, 2013
Electric cooperative leaders from across the country are preparing to put co-op principles in action and chart a course for “Co-op Nation,” as the NRECA Regional Meetings draw near.
A series of five meetings that runs through September and October will bring together co-op directors, managers and key staff members to review proposed resolutions and ponder changes that affect their operations and members.
“The regional meetings represent an opportunity for co-ops to have their point of view heard within their national association,” said Tracey Steiner, NRECA vice president for education and training.
“We have challenges ahead, but tremendous opportunities, too. That sense of positive things to come through working together is reflected in our meeting theme of ‘Co-op Nation: Strong and Proud,’ ” she said.
Regions 1 and 4 will start the process from Sept. 4-6 in Norfolk, Va. They will be followed by Regions 5 and 6, Sept. 10-12, in Minneapolis.
Regions 2 and 3 will meet Oct. 1-3 in Birmingham, Ala., while Regions 7 and 9 are set for Oct. 15-17 in Portland, Ore. The final event will bring together Regions 8 and 10 from Oct. 22-24 in San Antonio, Texas.
Each meeting will last a day and a half, and will be preceded by a set of three, day-long director courses. NRECA CEO Jo Ann Emerson will conduct a town hall session on the first day of each meeting, while Curtis Nolan, president of the NRECA Board, will speak during the second day.
Two forums are targeted at identifying fast-moving demographic, industry and technological developments that are confronting co-ops.
Marketing guru Kelly McDonald will speak on “Know It or Blow It: Cracking the New Code for Member Loyalty.” Her presentation will focus on the ways co-ops can reach out to new members, who tend to be younger, communicate in high-tech ways, and have high expectations.
A forum with co-op representatives specific to each region will feature “Game-Changing Innovations: Three Trends That Could Rock Our World.”
Moderated by Martin Lowery, NRECA executive vice president for member and association relations, panelists will explore the ways that burgeoning customer self-generation, third-party service providers, and communication channels could affect the future of co-ops.
The resolutions process will be front and center, as well. NRECA representatives will deliver a status report on current resolutions and inform participants on proposed resolutions that voting delegates will consider at each regional.