Trends, Reports & Analyses
FERC Survey a Co-op OpportunityPublished: March 30th, 2012
NRECA is urging electric cooperatives to participate in a new survey on demand response and advanced metering. The Federal Energy Regulatory Commission’s “2012 Demand Response and Advanced... Read more
Trends, Reports & Analyses
Students Today, Lineworkers TomorrowPublished: March 6th, 2012
If there’s one thing that electric cooperatives, municipal utilities and investor-owned utilities have in common, it’s this: a lineworker shortage looms. But as one generation packs it in for... Read more
Trends, Reports & Analyses
Gates: Energy Innovation Takes TimePublished: February 29th, 2012
NATIONAL HARBOR, Md.—The man who helped put a computer on every desk is all for an energy revolution, but warns it won’t happen overnight. Bill Gates, chairman of Microsoft Corp., spoke... Read more
Trends, Reports & Analyses
More Social Media Use at UtilitiesPublished: February 28th, 2012
For electric cooperatives and other utilities considering whether to take the plunge and embrace social media to reach consumers, consider this: You’ll have a lot of company. By 2017, more than 624... Read more
Trends, Reports & Analyses
How to Earn Smart Meter AcceptancePublished: February 27th, 2012
Long before a smart meter comes anywhere near their house, Dave Markham’s members hear from the co-op. “If your members aren’t getting the information from you then they’re going to get it... Read more
Trends, Reports & Analyses
The American Dream (Revised)Published: February 20th, 2012
ORLANDO, Fla.—People still believe in the American Dream, pollster John Zogby maintains. But what they dare to dream is changing at an extraordinary clip. While the traditional American Dream... Read more
Trends, Reports & Analyses
DOE Chief Emphasizes Energy ChangePublished: February 16th, 2012
The speed with which the technology of energy generation and transmission is changing is creating “an exciting world,” according to Energy Secretary Steven Chu. There is “an incredible... Read more